Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.
Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.
After Completing This Course You Will Be Able To:
* Understand what content is so that you can harness the full potential of content marketing
* Develop and achieve typical and advanced content marketing goals
* Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences
* Choose the best type and format of content for your brand
* Define a content process and set up a content calendar
* Package and deliver content with great user experiences on different channels
* Conduct a professional competitive analysis
* Map content to the customer journey
* Know when to create your content inhouse or source your content via outsourcing
* Select and track your content KPIs
* Know which tools to use to help your content marketing program
* Scale your content marketing program
Content marketing expert and entrepreneur; trained 100+ world-leading organizations including Fortune 500 businesses.